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It's official: your Mac and iPad just got more expensive
Tim Cook had warned of price rises due to the memory shortage.Justin Sullivan/Getty ImagesApple raised prices for some Mac and iPad models on Thursday.There were no increases to iPhone prices.Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.Tim Cook warned that Apple price rises were coming — and now we know just how much more expensive it is to buy a Mac or iPad.Apple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company's updated Online Store.The cost of its iPhones remained unchanged.The Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. The iPad Pro went up by $200 to $1,199.Earlier this month, Cook warned that price rises were coming due to a shortage of memory chips. Tech companies have been ramping up purchases of the components for their AI buildouts, which has in turn driven up prices.This is a developing story. Check back for updates.Read the original article on Business Insider
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